You bet it is! Each newsletter can be forwarded by your client to their friends, so it is a great way to keep in touch with your clients and collect referrals.
When writing the newsletter, be sure to offer a discount to new clients coming in as a referral. You could even create a reward for the clients who make referrals. For example, 5 referrals earns a 50% discount for the client on his or her next reading.
Put a newsletter sign-up on your website. Include your reward system for newsletter subscribers who refer new clients. People are much more likely to call you for a reading or refer a friend if they get a reward.
Newsletters also encourage people to schedule an appointment for a reading or a party. Everyone at one time or another has an important decision to make or is wondering if that special person is really going to turn out to be all that special in the long run. When your newsletter appears in the Inbox, it reminds them of how much they need one of your readings.
Your newsletter is also a great place to advertise that you do parties or give talks at community group meetings and even give readings at charity events. Working a charity event and donating all or part of your earnings is a great way to pick up new clients.
Good online email newsletter services are Constant-Contact and Mail Chimp.
Lots of restaurants like Tarot card readers, palm readers, numerologists and the like because they bring in more customers to the restaurant. Think about restaurants and coffee houses in your area that could use a little more business. I knew a psychic in Los Angeles who would stop in a different restaurant every night. He had a schedule … Mondays at X restaurant, Tuesdays at Y restaurant, and so on. He would come in at about 6:30 or 7:00, right during dinner hour, and walk around to each table asking if anyone would like a card reading. He charged $10 per reading, which took him about 10 or 15 minutes.
Usually one person at a table would respond and then another until he was reading two to four times at each table. Other diners would notice this going on and ask their waiters to send Andre over to them after he was finished. Lots of people came to that restaurant specifically to get a reading, and of course to eat dinner. The hostess even kept a list of people who wanted a reading from Andre so when he arrived, he usually had tables to go to. On a typical evening he would do 10 to 20 readings and collect $100-$200 or more. Some people gave him more than $10. He could do 4 to 6 readings in an hour. When he left he always put money into the wait staff tip jar so they were happy to bring him customers.
Don’t just walk into any restaurant without talking with the manager first. Promise you will be there every week at the same time. Promise to share 20%, more or less, of your earnings with the staff. Tell the manager that people will wait well after the busy period, ordering drinks, deserts and coffee while waiting. After a certain point in the evening, business starts to slow down and you can help the restaurant make more money from the people who are waiting. It also keeps the restaurant looking full and popular to anyone wandering by on the street.
Early in the evening, remember that the restaurant manager wants the tables to turn over, so you will have to be sensitive to the need to work quickly to get to people during the restaurant’s peak time. Let the manager tell you how to handle it in that restaurant.
Don’t forget to bring your business cards along with your Tarot cards. Doing mini-readings is a great way to get clients to book for longer more detailed readings!
Many of us start out reading Tarot cards for our friends. In fact, we often gain quite a following, but that has problems. When we read for our friends, we usually do it for free. Unfortunately, our friends don’t realize how much time and energy a simple friendly reading takes!
I don’t know about you, but I am tired after a reading. And when, as it usually happens, I read for several of my friends when we gather together for dinner, I end up exhausted. So, you are depleting your energy and spending your time for FREE. This is not good and not necessary.
Another problem you face is convincing yourself that your readings are worth financial compensation. If your friends think you are an accurate psychic, you have your answer. Now all it will take is for you to develop enough courage to charge for your time and effort.
Another problem you have is drawing the line and never letting someone step over that line, expecting a reading for free. Write out a list of those who you are happy to read for free, and charge everyone else!
Your next step is to start marketing for clients for your new psychic business. Enlist all those friends who can’t wait to get a Tarot card reading from you to refer other people to their “wonderful psychic” without telling them you are friends. People will expect to pay you if nobody hints they get readings from you for free.